Design Conceptualization

Initially, I establish clear aims and objectives for the design project, focusing on the target audience and desired outcomes. Then, through sketching, I explore visual solutions that align with these goals, ensuring a cohesive transition from concept to design.

3D Modeling + Rendering

Moving from sketches to detailed models, 3D modeling and rendering are crucial for exploring and refining a design's framework and structures. This stage allows for thorough adjustments, enabling me to perfect the concept and visually communicate its success, ensuring alignment with the initial vision.

Sourcing & Sampling

The sampling phase marks the most engaging part of my process, where I work closely with factory teams around the world, both virtually and in person. It's a phase I particularly enjoy, as it involves selecting, sourcing, and testing materials, alongside collaborating with expert craftsmen. This hands-on period is critical for transforming my designs into tangible realities

Completion & Content Creation

Once the final sample is approved, I take charge of the creative direction for all photo, video, and marketing content for each piece. This phase is about bringing the finished design to the audience, showcasing the details, craftsmanship, and concept behind each creation through engaging and high-quality visual content.